BARK’S CHOICE.

This project was a client request at MarketPlace Branding. As a B2B supplier of 100% non-GMO stabilized rice bran, they were pitching a dog food topper to one of their clients. They provided the product name and key benefits but entrusted me with the creative direction, asking for a protocept rather than a traditional package. I developed this concept with their boutique consumer audience in mind, crafting a design that aligns with their brand and market positioning. While one package was their only ask, I wanted to develop a little bit more of this imagined brand for my own personal development.